Responsible Marketing
BetAffiliates is a B2B information resource for affiliate marketers. We are not a gambling operator, we do not accept players, and we hold ourselves and our partners to strict responsible marketing standards.
Last updated: June 2026
What BetAffiliates Is — and Is Not
BetAffiliates reviews and compares affiliate programs operated by iGaming companies. Our content is written for business professionals: affiliate marketers, media buyers, SEO publishers and webmasters. We do not operate gambling services, accept bets, process player deposits, or market gambling products to consumers.
Our Standards
- All content is intended for adults aged 18 or older working in the affiliate industry.
- We never present gambling as a way for players to make money or solve financial problems.
- We do not target, feature or knowingly accept traffic from minors.
- We encourage partners to comply with all advertising regulations in each GEO they target.
- We expect the programs we list to enforce age verification and responsible gambling tools.
- We remove or downgrade programs credibly reported for misleading or predatory marketing.
Guidance for Affiliates
If you promote iGaming brands, you are responsible for marketing them legally and ethically: respect age restrictions, follow local advertising law, avoid misleading claims about winnings, and include responsible gambling messaging where required. Programs can and do terminate affiliates who break these rules — and we support that.
Problem Gambling Resources
If you or someone you know has a gambling problem, help is available: BeGambleAware.org, Gambling Therapy, and Gamblers Anonymous provide free, confidential support worldwide.